Looking for opinions on if you should blog or not blog on your internet broadcast site. I know there are good arguments on both sides, but just curious what everyone is doing.

Good:
1. Potential SEO love from Google searches.
2. More reasons for your audience to visit your site.
3. .....


Bad:
1. If not done right it, your show could get lost in all the "content".
2. ......

What say you IAIB?