Quote Originally Posted by andrewzarian View Post
Its an interesting concept. Many local companies here pay anywhere from 200- 1000 dollars a week for a penny saver ad.
Penny saver ads are perceived as a good investment to them because Penny Saver can boast about their huge circulation... problem is, they are fooled into thinking that circulation means people actually read it. It would be interesting to see what their pickup rate is and even then how many of those people are truly reading it or grabbing it to read later only to throw it away, or just grabbing it to use for gift wrapping, moving, etc...lol.

Only reason we have had success is because we are known in the city from our past lives (or current lives) in radio and TV.They are the connections we've personally built up with these business owners, or if we haven't personally known them, they know us and certainly know the companies we used to work for... so we have an edge on those who are trying to get sponsored without being in the corporate broadcasting world first.