As many of you already know social networking is a huge part of getting your content/brand out there. If used properly it can be an amazing tool that can make your brand, but what does the number of followers mean? Is it important to have as many followers possible? In my opinion the answer is yes and no. Its not the number of followers that matter, instead its the number of engagement that you have on twitter. I know many people with over 10k followers but have very little engagement with them. So whats the point?

Having a large number helps with first impression. you drive a BMW but have nothing in the bank. so whats better?

What do you guys think?