The quick answer is "Blog talk radio." yes its easy, but the audio quality is awful. For me, I am more likely to sit through bad cntent with good audio than I am good content with bad audio.
The other thing is sticking to the topic. I onced tuned into a podcast where the host took 17 minutes to get the the topic. I learned about their kids, their hatred of a certain singer, etc.
Here is a favorite of mine: the person who started the podcast and said, "It will be an hour long podcast done on a weekly basis." Then they find out that 60 minutes is a LONG time to fill. They have 22 minutes of good content, and then fill it with 38 minutes of talk (typically about themselves). A podcast should be as long as it takes to cover your subject(s) and not a minute more.
Lastly the person who is reading their podcast, and sounds like they are reading their podcast.
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