Will Radio Take over Podcasting?

[podcastcoach]

I think the question is will podcasting take over radio? With more and mor cars coming with an auxilary jack, and with Stitcher coming standard in cars in the future, I would listen to "Keith and the Girl" over "Bob and Tom (and a mountain of commercials)" any day. The top Cleveland Drive time radio show is 38% commericals (article).Who wants to listen to that? Beating top networks is possible Kid Friday beats large network shows on a regular basis (article).

[andrewzarian]

It will really come down to quality. Quality of both the content and Audio/Video. If you are creating good content the viewers will come over.