what are some mistakes that Podcasters/Internet Broadcasters make?
the two mistakes I have noticed are lack of proper branding/artwork and low audio quality. What about you guys?
I think that a lack of a paid website is something people do. They try to use .webs or .tk and it doesnt look good.
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Not actively promoting their brands and wondering why their numbers are low. Not investing in equipment to improve their product.
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I would say not being themselves. I listen to so many podcasters who are trying to be the radio DJ stereotype. I use my real voice no matter how manly it may sound as a lady lol. It is good for people to know who you are.
I definitely think Audio is the biggest factor. It's also one that is easy to fix, yet harder to master. I know my own broadcasts are only above average and I have more updates coming trying to lift the quality.
I, personally, look at design as a major thing; however, unlike audio, depending on your topic it isn't necessarily a big hindrance. Amazon, Craigslist, etc are examples of so-so design, or no design at all, yet they serve their market well. If you are a design podcast (boagworld, for instance) then you should have excellent design.
Bottom line, no matter what the external package, if you don't have listenable audio and good content, then that becomes the mistake that will haunt you in the long run.
I agree with that. I am always working on improving my audio.
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