I realize I drifted away from TWiT a couple of years ago – this news has made me take another look at it. Sadly, the new TWiT isn’t nearly as compelling as I initially found it.

All podcasters owe Leo et al a huge debt of gratitude for his pioneering work. Having said that, I have the strong feeling that he and his team are moving in entirely the wrong direction now.

Show roster – looking a bit tired. Nothing seems striking original or – using that word again – compelling.

Hosts – TwiT has definitely had some star hosts, Leo included. And the host’s personality is so closely linked to audience retention. A few names I still recognize – nice to see Andy Ihnatko still there. But no mega-names, and some obvious, and high-profile, departures. Wondering whether TWiT is still really all about Leo?

Website –not keen on the new look. Cold and corporate. Where is the fun, the personal foibles, the stuff that made TWiT look and seem a bit rebellious and edgy? Feels middle aged now.

The real shocker, though, was the extremely sad story of Erik Lanigan. The Youtube collection of clips from Leo and his CEO wife are pretty dreadful. At that point, I’m afraid I lost sympathy with, and interest in, Leo and his activities. No boss should talk about his employees that way in public. It’s unacceptable.

I suspect the raising of the drawbridge at TWiT towers is partly a reaction to this. But if they turn themselves into just another broadcaster – i.e. return to what I think were Leo’s original roots – their competitive advantage all but disappears.

TWiT seems to be in a disagreeable situation. They are sending a message to (part) of their audience that they don’t like ‘em, and don’t want to invite ‘em into the TWiT home any more.

A broadcaster at war with its audience cannot survive... can it?