PEW Studio on Teens and Streaming Video

[BradShoemaker]

Of course what they are not taking into account is their loyal fan boys. If a company just posted a video it will gain better numbers as it is around for a long time, but if you wanted to take care of your core base, making a live event would satisfy their need to be on the breaking forefront of anything new.

Take any company (like Apple and Facebook) who use live events to release products. Yes some things have slipped, but people flock to the sites that are giving live web feeds or even live updates. The fan boys of any company need to know now, the general public will pick up the recorded video or quick synopsis later when they have a free moment.

[cseeman]

But for any business "the fanboys" count as that's targeted sales.
They are your word of mouth evangelists.
That's actually one of many reasons why live streaming serves a purpose that can't be done as effectively as with video on demand.

You could say sports is a good model.
People love to watch live. Those are your fans.
Others are content to watch the highlights on the evening news.
The fans make you the most money fastest though.

It's one example when pitching "live" to a business.
It's not about getting the most views but the most sales and a targeted live audience may be the most interested buyer.

[cseeman]

A good survey question might be to ask those 13% is why they are doing live instead of VOD (or in addition to VOD).