We have come a long way from the days before and the early beginnings of iTunes. Back then only the smartest of the smart knew how to create a feed to post a show, and even fewer knew how to find that show and listen. With podcasting becoming prevalent I believe we are still a long way away from it becoming mainstream.
What are the biggest barriers to entry? What would help the lay-person understand how to listen? How much easier can we make this? It seems to me that Stitcher and TuneIn have done a lot in this regard to making it easier to find quality content and to quickly get up and running with playing that content, but it still takes someone who is intuitive enough to download the app and search for the content they want to listen to... then to hook it up into the car or wherever they plan to listen to make it happen.
Is it purely an awareness issue? Out of all of our industries I haven't seen a campaign put together by podcasters to make awareness of the benefits of enjoying podcasting. Be it a TV commercial, YouTube pre-rolls, etc. It feels like we all work together on making our shows better (albeit Andrew and the IAIB seems to stand alone in that regard without any of the major stars wanting to be a part of it), but we, as an industry, have done a poor job of raising awareness to the general public on the benefits of podcasting and even how to accomplish listening to a podcast.
Thoughts? Or am I alone in this line of questioning and thinking?
International Association of Internet Broadcasters - IAIB
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