NFS: Walk us through the production of your winning ad. What camera/lighting technology did you use?

RTA: We shot the commercial in about 6 hours. I shot it on my Blackmagic Cinema Camera in RAW (2.5k). We shot it on 2 lenses: my Rokinon 14mm cinema lens, and my 35mm Rokinon cinema lens. Oh, and the only other equipment that we used was a slider and a reflector. No joke, that was it!
Source: http://nofilmschool.com/2014/08/ryan...-how-he-did-it