I feel kinda stupid now that I've figured this out, but I'm sure other people have been in similar spots so I thought I'd share. My podcast is about Transformers and we've got that listed in the podcast's tags and description in the feed for the iTunes tags, but it never came up when we searched "Transformers" in the directory, only if you searched the name of the show.
I've seen other shows add some descriptive terms to their title, so this morning I changed the title in our feed to "TransMissions - Everything Transformers!" and when I just checked we're finally coming up when you search for just "Transformers." Apparently the search in the iTunes directory is only looking at the podcast name, not the other descriptive information you might include. I'm curious to see how this affects our numbers from people that might find us when looking at all the similar podcasts.
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