I've been doing a good deal of research lately while doing work for GFQ, getting a new web site ready. The process has involved looking at numerous podcast web sites to see what they are doing, how they are presenting their podcast, etc. I'm astonished by some of the things I'm seeing.
If you have a podcast you should have links to subscribe to your podcast on iTunes at the very least correct? There are a ton of sites that don't or put the links at the bottom of their notes. Some don't even have download links, and all sorts of other usability/visual issues if their site.
Yet it seems like some of these podcasts are doing pretty well. Some of them have been around for years, are big names, actually have half decent looking web sites.
So how many podcasts out there are actually making some sort of money to support their podcast?
Why bother creating a visually appealing web site focused on usability, content presentation, and getting users to subscribe or share your podcast if none of that really matters when it comes to making money?
International Association of Internet Broadcasters - IAIB
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