I talk about this in my book More Podcast Money. You need to know your audience (it helps), and it really helps if you can find a product that you can talk about first hand. For example, I use a fit bit. I also use a total gym. My audience can't afford a total gym (I had one sale for $75 commission after promoting it for one year). I make $9 on each fitbit (and I've made triple that). My audience can afford a fitbit (And they are much easier to ship).
So find a product that you can speak honestly about. Find one that fits your audience (and when in doubt ask them). Then you can use plugins like pretty link lite to make "radio friendly" links. For example www.logicalloss.com/fitbit or www.schoolofpodcasting.com/itunes these are much easier to remember than yourwebsites.com/p=?123
International Association of Internet Broadcasters - IAIB
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