From my research you're lucky if you get 2 - 5% of your audience to sign up. It's passive income if you want to sell your back catalog (that already exists).

A really good percentage of people that will follow you into a premium model is 10%. That is a REALLY good number.

There is no “one size fits all.” Rob Walch from Wizzard Media / Libsyn said that if you give bonus content you will have more subscribers, and also the more niche you are seems to help. An average is around 1 to 3% (which is what the people I spoke with years ago about this subject were getting).


Quote Originally Posted by andrewzarian View Post
Hey guys,

Over the last few weeks I have been looking in the premium podcast model since many people have been asking me about it. I have noticed a lot of podcasters are starting to offer premium content for their listeners ... of course at a cost. Some people offer exclusive shows to their paying audience others offer HD video or bonus material.

What do you guys think of this? Is this a model that works?