an issue with live viewers is that companies cant really say for sure where and where those viewers are coming from. If companies like Ustream and Justin.tv started using a third party like podtrac it might make it better for ad companies to use the data
@podnutter - I think it would be great if these streaming companies started to use the same third party service for stats, but it would highly be unlikely.
Justin.TV provides pretty good stats that are easily pulled via XML or JSON. But neither Ustream or Justin.TV provides much more information than current viewers and total views. I think I can get stats from Livestream and maybe Vaughn too. I do not have an account on Bitgravity but have contacted them about an API but have not heard back yet.
It might be significant to mention which stats are important.
I look for Peak Views, Total Unique Views, Average viewing minutes.
I also look at how my live shows are being discovered. That can be referred links as well as embeds as well as what was discovered on Facebook or Twitter.
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