We launched The Bald Truth UK a few weeks ago and it's already made Joe from S.I. famous in the UK.

http://www.thetimes.co.uk/tto/health/article3715829.ece

Guess you have to e a subscriber...

Here's a link to the BBC documentary that aired on BBC4 today:
http://www.bbc.co.uk/programmes/b01r993j