Ain't that the truth?
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Google can dominate somethings, but beware.
Google is now trying to migrate from multiple user accounts and allow one account only. This makes harvesting information easier for them, and they can eliminate who they want with one switch. This can be very bad, because if they don't like what you produce the Google police will shut down everything. It is extremely difficult to get reinstated, if at all. Google, I suspect will become the thought and controlled speech police before it is done.
The government is currently in a war over freedom of speech. Look at the bit about "free speech zones", where the government created fenced compounds where people were allowed free speech at the Bundy ranch. The people ignored these clearly defined areas. Google and social media are all pandering to government, in turn they get contracts and tax incentives. You really can't fight the system, because government money is infinite. It is created from thin air.
The live stream providers need to think hard about their fees and services. Google is competition, but there are things live stream providers can do alot better...just because they are smaller and have more flexibility. If these providers sit on their hands to wait and see what's going down, they won't react soon enough to keep anything close to market share. When Google makes their move after they work through all their maze of internal considerations they will pop onto the markets with advertising, cheap and probably free service. It is hard to beat competition from well financed companies when they really want the business.
Google is a behemoth, moves slow and is very autocratic about everything. So, there is that.
If Ustream, livestream and other video providers wait to see what Google is going to do...they will be so gone so fast you won't believe it. These companies that will be affected know who they are.
New $6,000 hardware items like livestream is selling will do more to tank them than they can imagine. The bit about riding the fence between markets will not serve them well. These providers need to focus and provide competitive services where they want to establish their business. BUSINESS IS NOT A STATIC ENVIRONMENT, businesses must be dynamic and innovative to succeed. WHat worked yesterday will not work tomorrow.
Look at the apps for video and streaming for iphones. Is the camcorder dead, is the $500 live stream camera dead? Product lifecyles when ignored, well we know the ends.
I forgot to mention... The live stream providers need to make serious efforts to have access to viewers by roku, amazon fire, and other wifi/ethernet console devices. The ability to access their broadcasters should be as seamless as possible.