Taking out ads to get ads on your podcast? Twit.tv is doing it

I was searching on Google and saw the strangest thing. Podcasters are taking out google ads to get... ads!

Twit.tv seems to be taking out google ads to attract advertising on their network.

http://i.imgur.com/ATyvdRS.png

That is an inventive idea. It would be a great way to get leads instead of cold calling, they would already be warm when you get them.

Very cool, Nice to see that some podcasters are doing other things to try to get funding.